Why is the answer to erase her?
Would someone be so kind as to explain to me exactly what was so offensive about the old Land O Lakes box? The Indian girl in the box was supposed to invoke natural goodness and clean food. It’s not like she was scalping another Indian while drunk on firewater outside a casino or something. And even if there was a need to “update” the imagery… which has happened with every long lasting brand… why was the solution to erase her?
Let’s look at another one or two characters retired to the cries of the woke police:
Now I’m not trying to go all woke on you guys myself… but why, exactly, are we not allowed to have pictures of black people on brands that white people enjoy?
And yes… it’s very important to note that these brands had to be updated over the years. I agree that it would be improper to brand your products with stereotypes or depictions of enslaved people or things like that… but that’s not what the above is.
The first is a picture of a kind, smiling man who is proud of his rice. I like him and I like his rice. What’s the problem?
Below that is a photo of a happy African American woman who is about to make some pancakes. I bet those pancakes will be good as hell too. I wish I had Aunt Jemima around to make me some pancakes and call me “sugar plum” or something. Sounds lovely. Again… what is the problem?
There are a million more examples. Team names, brands, logos… all erased and replaced with nothing. Well doesn’t that just cure all of societies ills…
New logos
This is one of the new characters for Google Fi (which is a thing, apparently). Well, pardon me for asking, but just what the hell is that thing? It’s a genderless, faceless, blob with no culture.
There is a whole ad campaign with those things. They all look like that… It’s creepy. I don’t know what those things are, but I don’t want them anywhere near me. I feel like they should live under my sink and come out at night to steal my gluten or something. *shudders*
How is that thing inoffensive but the Tomahawk Chop is basically a minstrel show?
It’s not just brands and logos
I give you Sarah Connor, a true female action hero. Now, go with me on this for a minute because the point I’m making is a little subtle, but it’s important. Sarah Connor was written as a woman. There is no way to make that character a man. She is motivated by a deep maternal instinct and her power and abilities are all based in a strong femininity. This is what a female action hero should be.
In the modern action genre, women aren’t written as women. They are written as men who look like women. They chase sex. They aren’t maternal. They karate kick giant men through plate glass. You could change a slight bit of dialogue and swap any one of them out for Sylvester Stallone. They have erased the feminine essence and replaced it with “B movie” male stereotypes.
Why? Because Hollywood thinks that femininity is weak. They are uncomfortable showing the vulnerabilities that real women have. They are uncomfortable with female emotion. They are uncomfortable with motherhood. Much like the Land O Lakes Indian, they erase all of that and leave something else… an empty landscape.
From Sarah Connor’s self sacrifice for the future of her son and the world at large, to a legion of karate whores who act like men. I guess that’s “progress” in some people’s minds… but not mine. It’s just another thing gone and replaced with a gilded husk of nothing.
Erasing is not the same as respecting
It’s easy to see why all this is happening. Corporations are afraid of the Twitter mob. They don’t want to face any controversy if they can help it, and if they must face controversy, they are much happier to annoy regular society than the wokes.
It’s hard to blame them… After all, I’m just going to write about them in a newsletter that not that many people read. Hell, I’m not even going to stop buying Land O Lakes butter. The wokes will show up at the CEO’s house and try to burn his kids or something. It’s the path of least resistance… and I get it.
But the erasure of our culture is also destructive. We need to find it within ourselves to have a little courage. Monuments don’t have to be torn down. Logos and characters don’t have to be replaced with amorphous blobs representing nothing. We are allowed to have a little controversy and still keep what we like and what we love.
I like the character of Aunt Jemima. I am aware of the history and I think the journey from an early stereotype into a beloved American figure is a positive journey. I enjoy femininity in movies… because I love women. Real women, with female strength and female weakness. Just as I enjoy masculine roles where men have masculine strength and masculine weakness.
Some people think that I’m just behind the times on all this stuff. Maybe I am. But I’m in no hurry to catch up. I like the way I see the world. I like being able to enjoy other cultures. Through entertainment, I like being able to see and feel a little of what people who are very different from me see and feel. Whether it was getting a sense of the maternal in Terminator 2, or catching a glimpse of being a black youth in South Central LA in Menace II Society (another movie nobody would dare make now). Those things make us able to have empathy for people we can’t possibly understand.
So maybe let’s not get rid of them.
Non Sequitur
So, it turns out that Fauci’s been torturing puppies too. Are we about done with this guy yet? I just wrote an whole article about how we shouldn’t erase things from our culture…
Ladies and gentlemen, I give you the exception that proves the rule.
Happy Saturday all!
—V
So Substack is not comment drafting friendly... one miss-click and a lovely dissertation on the defense Emily Blunt's "Edge of Tomorrow" was wiped out.
Bottom line, rewatch that movie, and consider her more of the bitter, worn out, veteran that's seen too much for too long, knowing the futility of their actions, all the while suffering tremendous loss from the eternity she lived at Verdun with her significant other, that she'll never see again.
As much as Cruise's character is the schumck to hero saga, its also a redemption arch for Blunt's return from bitter-masculinity to some semblance of femininity.